“Magna Carta Holy Grail” Trailer

Camp Ye or Camp Jay – how do you prefer to watch The Throne?

Are you part of the Yeezus backlash? Or the backlash to the backlash? Do you speak “Swagheli”? Or are you sitting out Ye’s newest altogether, instead waiting on a new offering from his sometimes partner and The Original God MC, J-Hova?

This summer you won’t have to choose one or the other, because Jay will apparently be following Yeezy’s lead and dropping his own ambitious, sonically diverse, challenging, radio-unfriendly album.

In other words, if you are a rapper and planned on having any shot at owning this summer, time to rethink your release date and hope for the best in Q4.

Last night, following the end of the second quarter of Game 5 of the NBA Finals, Jay dropped an ad with Samsung announcing his new album Magna Carta Holy Grail is coming July 4^th, meaning a previously-unannounced LP will be out in just a few short weeks. The full video from last night’s ad is embedded below, after the jump…